To exceed the expectations of our customers by continually providing them with outstanding customer care, high quality products that are always fashionable and cruelty-free, and by making it convenient to shop with compassion.

To develop and maintain a viable business doing what we love, while making a difference in the world.

We are proud to have received the following awards:

2013 Vegan of the Year from - Outstanding Vegan Business
2012 PETA Libby Award - Most Vegan Friendly Shoe Store
2012 VegNews Veggie Awards - Favorite Vegan Online Store (Bronze)
2011 CA State Senate and Assembly - Women In Business Award
2005 Proggy Award from PETA - Best Animal-Friendly Retailer
2005 Veggie Award from VegNews - Sassiest Online Shoe Store
2004 Proggy Award from PETA - Best Cruelty-Free Online Vendor