How to Apply Mascara
Vegan mascara can make your lashes look longer and your eyes wider when applied correctly.
To give the illusion of length it’s important to get the mascara at the roots of the eyelashes.
Try placing the wand at the roots and wiggling from right to left and then pull through lashes continuing to move wand back and forth.
If you want to apply a second coat, be sure to do it before the first coat dries to avoid clumping.
For a dramatic look that will widen your eyes try using our BWC black waterproof mascara on the top and bottom lashes followed by a thick line of our BWC jet black liquid eyeliner on only the top lid directly along the lash line.
Applying vegan mascara to the bottom lashes can be tricky but try holding a tissue directly under them to avoid smudges on your skin. If you need to remove your waterproof mascara try our BWC creamy or botanical vegan eye makeup removers.
They’re great for any mistakes you make while applying and also to take off all your makeup at the end of the day.
